Kristan Evans brings more than 20 years of B2B marketing expertise to Helium Interactive's clients, primarily in the IT and business process outsourcing (BPO) space.

Her experience includes:

• Developing channel marketing programs
• Creating integrated marketing campaigns
• Leading rebrand initiatives
• Establishing and managing sales operations teams

Evans is currently communications chair for the Central/North Florida Health Information and Management Systems Society (HIMSS) chapter.

Before joining Helium, Evans was director of marketing at a corporate training company which served more than 50 percent of the Fortune 500. Under her direction, the company was twice awarded the Marketing Sherpa B2B award.

Evans also served as Infocrossing's (now Wipro) director of marketing; she was accountable for a complete transformation of the company’s marketing strategy including a new website launch, thought leadership development and analyst relations. She also led the marketing launch of the company’s new healthcare BPO line of business, which included branding, positioning and development of all marketing related materials and campaigns.

Her leadership responsibilities at Verizon IT and GTE Data Services included channel management, sales operations, account management and finance.

Evans holds a Bachelor of Arts degree in English from the University of Georgia.