Brand Launch. When Allscripts merged with Eclipsys, the news was big—and what better way to go big then with an integrated marketing event that took place during the NASDAQ opening bell with all the fanfare to launch a global brand? Helium Interactive flawlessly executed on the corporate wide launch event for The New Allscripts, during this landmark announcement.
Event Marketing: Allscripts Launch
Brand Launch. When Allscripts merged with Eclipsys, the news was big—and what better way to go big then with an integrated marketing event that took place during the NASDAQ opening bell with all the fanfare to launch a global brand? Helium Interactive flawlessly executed on the corporate wide launch event for The New Allscripts, during this landmark announcement.
Helium Interactive delivered using:
- Corporate messaging and communication
- Custom video production showcasing the merger
- Branding assets for employees across the company
- Website and interactive marketing communications
- And full project coordination, so no detail is missed
Go Big or Go Home. The HIMSS healthcare professional organization experienced a 400% increase in attendance at its quarterly meeting when Helium Interactive designed an integrated marketing campaign.
Event Marketing: HIMSS
Go Big or Go Home. The HIMSS healthcare professional organization experienced a 400% increase in attendance at its quarterly meeting when Helium Interactive designed an integrated marketing campaign.
We planned a multitouch strategy:
- Save-the-date email
- Reminder emails
- Direct mail postcard
- Reminder phone calls
Event Excellence. The non-profit association leader in technology within the Tampa Bay area turned to Helium Interactive to provide a launch of its annual Technology Forum Conference.
Event Marketing: TBTF
Event Excellence. The non-profit association leader in technology within the Tampa Bay area turned to Helium Interactive to provide a launch of its annual Technology Forum Conference.
Developing the theme and using a series of traditional and interactive marketing activities, we drove attendance to the event that exceeded 800 participants, including:
- Event theme and identity
- Website and registration area
- Advertisements and radio/tv commercials
- Large board video content and display
- Interactive and social media promotion
Extraordinary Execution. Reaching the C-level suite and executives requires building relationships—and what better way to build those relationships than during entertaining? Helium Interactive flawlessly executes events that decision makers want to attend, at landmark locations—providing your sales team an opportunity to connect with key prospects during association or tradeshow events.
Event Marketing: Blue Man Group
Extraordinary Execution. Reaching the C-level suite and executives requires building relationships—and what better way to build those relationships than during entertaining? Helium Interactive flawlessly executes events that decision makers want to attend, at landmark locations—providing your sales team an opportunity to connect with key prospects during association or tradeshow events.
Helium Interactive delivers using:
- Carefully designed event selection and location
- Venue site visits and detail mapping
- Promotion and marketing efforts
- On-site coordination, so no detail is missed
- Pipeline tracking to ensure your investment is profitable
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