Why should we consider a rebrand, and how can it benefit our business?
A rebrand with Helium can help differentiate your brand from competitors, increase brand awareness, and better communicate your value proposition to your target audience, resulting in increased lead generation and revenue growth.
How long does the rebranding process typically take, and what are the key milestones?
The timeline for a rebranding process can vary depending on the scope and complexity of the project. Typically, it takes between 4-6 months to complete the rebranding process, with key milestones including brand discovery, brand strategy, design and creative development, and launch.
How will you develop our new brand identity, and what factors will you consider?
We develop brand identities that are unique, memorable, and reflective of your brand values and positioning. Our design team takes into consideration your brand’s tone, voice, color palette, typography, and imagery to develop a visual identity that resonates with your target audience.
How will you involve us in the rebranding process, and what level of input will we have?
We involve our clients in every step of the rebranding process. We start by conducting brand discovery sessions to gain a deep understanding of your business, target audience, and competitive landscape. We then work collaboratively with you to develop a brand strategy and creative direction that aligns with your vision and goals.
What marketing materials will need to be updated with the new brand, and how will you manage this process?
We work closely with you to identify all the marketing materials that need to be updated with the new brand, including your website, social media profiles, marketing collateral, and advertising campaigns. We create a comprehensive plan and timeline to manage this process efficiently and ensure a consistent brand experience across all touchpoints.
How will you measure the success of our rebranding efforts, and what metrics will you use to evaluate its impact on our business?
We use a range of metrics to evaluate the success of your rebranding efforts, including website traffic, lead generation, revenue growth, brand recognition, and customer satisfaction. We regularly track and report on these metrics to ensure that our rebranding efforts are aligned with your business objectives and goals.