Pipeline: Transition EHR
Pipeline Pump. This healthcare IT company asked Helium Interactive to provide a product launch campaign that would quickly fill the pipeline.
We developed a targeted online advertising campaign, which drove traffic to an integrated microsite and captured leads Services included:
- Media research
- Ad copy development and placement
- Microsite (creative and technical)
- Video testimonial scripting and taping
- Lead generation process integration with client’s CRM
Pipeline: MediRegs blog
Blog Boost. This healthcare IT company asked Helium Interactive to develop a blog so it could engage more prospects in one-on-one "conversations."
For this company's blog, we:
- Created the design
- Developed the blog site
- Provided ongoing support
Pipeline: MED3OOO, Panasonic Conference
Rising to an Executive Panel
Leveraging key thought leaders within the industry, Helium was asked to develop an engaging panel discussion to drive attendance and leads during the MGMA 2009 conference in Denver, CO. Researching key topics, Helium selected "Rethinking Practice Growth & Tomorrow's Reform: How Patients You Are Not Seeing Will Soon Disrupt Your Practice and Impact Your Bottom Line".
With a solid marketing effort, Helium provided over 80 attendees access to a panel discussion featuring top leaders in health care, and how their practice can improve patient care while experiencing growth.
This exclusive panel discussion explored the following areas:
- Marketplace vectors that are driving physicians toward population health improvement
- Strategies to enhance revenue by proactively identifying and scheduling those patients who need care the most
- Opportunities to develop cost-effective pathways for revenue growth today while preparing for emerging reimbursement models in the future
- How health plans are rewarding quality and physician-led improvements in patient care
Helium provided the attendee coordination, marketing efforts and development for the program across three vendors in the industry.
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