Visibility: Wolters Kluwer
Website WOW! This leading healthcare compliance firm looked to Helium Interactive when they wanted to maximize site conversion rate and ROI.
We integrating this company’s website design/development and Internet marketing with focused traffic-generation tactics such as:
- Website design and branding
- Paid search advertising
- Conversion/lead generation optimization
In addition, we provided weekly analysis of the success of the paid search and made recommendations to improve ROI
The WorkComp Advisory Group was established to provide independent insurance agents with the tools, training and consultative leadership they need to attract and retain business.
Helium assembled the right mix of interactive and messaging on-line to build visiblity of their brand. By leveraging their consultative approach we identified the risks and threats to their strategy, and we advised developing a value proposition that truly differentiates their agency in the marketplace.
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Visibility: WorkComp Advisory Group
The WorkComp Advisory Group was established to provide independent insurance agents with the tools, training and consultative leadership they need to attract and retain business.
Helium assembled the right mix of interactive and messaging on-line to build visiblity of their brand. By leveraging their consultative approach we identified the risks and threats to their strategy, and we advised developing a value proposition that truly differentiates their agency in the marketplace.
Visibility: Navicure Site Optimization
Heatmapping for Success. As a leader in providing web-based claims management solutions in the practice market segment, Navicure is faced challenges from a growing list of competitors. The company wants to ensure their website visitors have the best possible experience and maximize its site conversion rate and ROI.
Helium Interactive implemented a series of tests to determine what visitors are doing on their website. Helium's services include:
- An in-depth usability analysis
- Site optimization recommendations to improve the calls-to-action
- Research to improve search engine page ranking
- Link building and link popularity improvements
- Paid search services designed to:
- Introduce new and cost-effective lead generation sources to the company’s existing marketing mix
- Increase conversion with exclusive offers including custom demos, free implementation and a solutions guide download
- Keyword recommendations and ongoing monitoring
- Microsite design and development
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